Discovery

Research & Analysis

Jun, 10, 2020

To determine what opportunities and needs might exist for new task management products, I created a research plan, recruited participants, performed screening, and conducted a semi-structured interview with 5 users. I organized the raw data on sticky notes onto an affinity diagram to analyze the data. I then grouped the sticky notes with clearly defined labels representing themes and opportunities.

The result revealed that users want to see their achievements as a selfreflection tool. Also, it gave me insight that users need inspirations and encouragements for their goals. Based on insights from the interview, I ideated 22 features of the "Life Achiever" app and prioritized each functionality using the value-cost grid. Finally, I narrowed down to 3 key features and defined the scope of MVP.